Shelley L. Patterson
Graphic Design, Marketing, Office Services
Over 30 years of experience in a variety of professional settings. Offering organization for smooth processes, problem solving, attention to detail and a desire to complete tasks efficiently, on schedule and within budget.
Shelley L. Patterson
My story. Coming soon.
Work Experience
January 2021 - Present
May 1996 - Present
August 2004 - November 2012
Founder/Owner of Bikes For Every Body - Home of The Buddy Bike
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Operations and management of bicycle manufacturing company
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Development and production of first Made in USA Buddy Bike
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Coordination with U.S. company for overseas manufacturing and import
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Research and development of marketing strategies (social media, print and online ad placement, direct mail and email campaigns and event planning)
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Preparation of creatives for all print and web advertising
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Design & management of ecommerce web site, SEO management
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Use of social media to build brand recognition and leads
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Public relations – cycling & special needs target audiences
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Nationwide tradeshow attendance and preparation of event display
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Customer service, sales and accounts receivable
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Research and product development, bicycle decal design
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Increase product line from 1 to 5 bike models, bicycle and accessories design
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Preparation of annual reports and budgets
Marketing Coordinator at Nelson & Nelson, P.A., a trusts and estates law firm serving high net worth clients.
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Conceptualize, design and update marketing/collateral materials (print & web)
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Design of PowerPoint presentations and speech materials
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Design and preparation of event invitations, materials and presentations
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Creation and customization of Access database
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Data management (Access, Outlook and e-mail distribution system)
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Direct mail and e-mail campaigns based on database queries
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Web site design and management
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Online profile and account management
Volunteer at the South Florida SPCA horse rescue in Miami, Florida.
Volunteer Director 2007-2012
Board Member 2006 - 2009
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Research and development of Volunteer Program and Orientation instructor
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Teach new volunteers rules, procedures and safe horse handling
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Coordinate volunteer activities, special training sessions, ranch duties, animal care and manure and waste management
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Coordinate horse training and rehabilitation team
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Manage volunteer database, volunteer recruitment, coordinate volunteers during Saturday horse care and ranch duties
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Photography of horses upon arrival and after rehabilitation for adoption listings
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Coordinate and design calendar fundraising project ($5000 raised)
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Par for the Horse Committee Member, organization of fundraising event, preparation of AV presentation, auction items and event programs and registration
Skills
Technology
Industries Served
Tradeshows
Comfortable embracing new technologies and digital tools
Research and implementation of new technologies for efficiency
Microsoft Office Suite (Word, Excel, PowerPoint)
Adobe Suite: Acrobat, InDesign, Photoshop, Illustrator
Social Media: FB, Instagram, Pinterest, LinkedIn, Twitter, YouTube
Sales Platforms: Amazon, Shopify, Wix
Quickbooks
Web Design: Wix, WordPress, some HTML
Google Merchant Center, Analytics, Adwords
Email marketing: Campaigner, Constant Contact
B2B and direct to consumer
Bicycle Industry
Sports Industry
Legal Profession, high net worth clients
Non-profits​
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Tradeshow coordination: contracts, marketing materials, shipping
Tradeshow booth design, set up, and representation